About me
I've had the opportunity to work across a variety of industries, growing my skills in content writing, copywriting, and communications along the way. Each role has taught me something new and helped shape the creative professional I am today. Feel free to explore my full-time employment history below to see where my journey has taken me so far!
My Journey
Scroll down to explore my exciting journey through work experience and education, each step shaping who I am today!
October 2023 - October 2024
Sailing Club Leisure Group
In this role, I focused on creating content for the tourism and hospitality industry, managing communications for four distinct brands simultaneously. I ensured each brand's unique tone of voice was consistently reflected across all platforms and materials, providing a drive in sales and an increase in bookings.
Copywriter | Communications Manager
- Managed all communications for four brands: Sailing Club Signature Resort Phu Quoc, Soul Boutique Hotel Phu Quoc, Sandals, the Market, and Sailing Beach Club Phu Quoc.
- Wrote marketing copy and social media content that increased audience engagement by leveraging brand-appropriate tones and themes.
- Edited and proofread all promotional materials to maintain brand consistency and professionalism across digital and print platforms.
- Developed creative, result-driven campaigns that contributed to increased room bookings and dining reservations, directly driving revenue growth.
- Boosted social media followings across all four brands by curating consistent, relatable, and visually appealing content.
- Created and managed targeted email campaigns, improving open and click-through rates, ultimately increasing sales of promotions and packages.
- Ensured all copywriting aligned with business goals, such as increasing event attendance and upselling activities like spa packages and F&B promotions.
- Worked closely with internal teams to proofread and refine all brand materials, ensuring high-quality communication that resonated with target audiences.
March 2019 - December 2023
Language Academy Phu Quoc
V.A.K Language Center
V.A.K Language Center
Teaching English for over four years wasn’t just about grammar and vocabulary—it was about finding the right words to connect, engage, and inspire. Explaining language concepts to a wide range of learners helped me adapt my tone and style to different audiences, making my writing more versatile and impactful. Keeping students interested also meant getting creative with storytelling and communication, skills that naturally carried over into my writing. Plus, all those hours spent reviewing assignments and breaking down complex ideas made me a sharp editor, always looking for ways to make content clearer, stronger, and more compelling.
English Teacher | Script Writer
- Learned to adapt my communication style to connect with students from different cultures and language backgrounds, which helps me write with clarity and inclusivity for diverse audiences.
- Got creative with storytelling to make lessons more engaging and memorable-an approach I now use to create persuasive content.
- Sharpened my editing and proofreading skills by constantly reviewing students' work for grammar, clarity, and flow, making me meticulous when refining any piece of writing.
- Became skilled at simplifying complex ideas, whether it was tricky grammar rules or abstract concepts—something I now apply when writing clear, informative content for any audience.
- Designed engaging lesson materials that kept students interested, a skill that translates into creating interactive, reader-friendly content that captures attention.
- Mastered time management and multitasking by juggling lesson planning, grading, and classroom time, which has made me more efficient at handling multiple writing projects and deadlines.
March 2016 - October 2018
PUKfm 93.6
At PUKfm 93.6, I created on-brand jingles, wrote advertising copy that drove results, and ensured marketing materials stayed consistent and professional. I also developed content that boosted the station’s digital and print presence, sharpening my skills along the way.
Copywriter | Audio Producer
- Wrote compelling advertising copy for clients, including jingles, scripts, and audio recordings, driving increased sales and customer engagement.
- Wrote and composed music to accompany jingles, creating memorable branding elements that enhanced client campaigns and strengthened audience recall.
- Developed engaging scripts for on-air promotions, ensuring content aligned with the station’s tone and effectively captivated listeners.
- Produced high-quality copy for the station’s social media platforms, blogs, and marketing materials, boosting audience engagement and growing the station’s online presence.
- Proofread and edited all written content to maintain consistency, accuracy, and professionalism, ensuring a polished and cohesive brand voice.
- Collaborated with the marketing and production teams to deliver creative campaigns that met client objectives and elevated the station's reputation.
- Played a key role in content creation strategies, helping the station and its clients achieve their communication and business goals.
January 2016 - December 2018
Club MVG
At Club MVG, I focused on creating copy that brought the brand to life and drove revenue growth. Whether refining last-minute edits under pressure or writing social media posts relevant to our audience, I ensured every piece of content made an impact and connected with people, driving sales and increasing revenue.
Junior Copywriter
- Wrote engaging and persuasive copy for an entertainment venue and an events company, successfully promoting music festivals, live events, and nightlife experiences.
- Wrote marketing materials, including event descriptions, promotional campaigns, and social media content, driving ticket sales and boosting event attendance.
- Collaborated with event organizers and designers to craft cohesive messaging that resonated with target audiences and aligned with brand objectives.
- Authored press releases and advertisements that effectively communicated the excitement and unique selling points of each event, enhancing public interest and brand awareness.
- Played a key role in social media strategy by producing creative, on-brand content that increased audience engagement and follower growth.
- Edited and proofread all written materials to ensure clarity, consistency, and accuracy, maintaining a professional and polished brand image.
- Contributed to the successful execution of large-scale events by developing captivating messaging that supported overall marketing efforts.
Qualifications
Take a look at my academic accomplishments below to see how my journey has shaped my skills and expertise.
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BA Degree in TESOLThe TESOL University - 2021 -
Project Management CertificateNorthwest University - 2019 -
Adobe Photoshop CC CertificateNorthwest University - 2018 -
Music Production CertificateRISE Academy - 2018 -
TEFL CertificateNorthwest University - 2018 -
TEFL Practical CertificateKnysna TEFL School - 2019
Location
I’m currently living on the beautiful island of Phu Quoc in Vietnam, where the rich culture and the fresh ocean air inspire my creativity.
